Rodrigo Zuloaga
Design Direction

Vision made beautiful

Rodrigo Zuloaga
Design Direction

How a Gen Ai UX drove 47% user retention

user experience

From answers to actions: The UX of a strategic AI partner

Walmart Marketplace gives third-party sellers entry to a massive e-commerce ecosystem. They list products for 120 million monthly visitors, all supported by Walmart's robust fulfillment, advertising, and customer service.

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Coming soon

I've articulated a design grammar that helps to transform enterprise challenges into competitive advantages

Work (coming soon)

From rugged gear to intuitive app

Milwaukee Tool's Heated Gear combines battery-powered workwear with iOS app control, delivering on-demand warmth for on-site workers.

Coming soon

From abstraction to lead engine

Syniverse powers the global mobile ecosystem, connecting 7.4 billion devices with secure messaging across 200 countries worldwide.

Explore Syniverse

Silos to scale: A design system

Conversant, Epsilon's digital media arm, operates personalized advertising for 4,000+ clients, processing 80+ billion daily consumer interactions.

Coming soon

Design snapshots

In their words

Eric Smallwood

UX Director @ Walmart

He has a rare talent for taking abstract, ambiguous concepts and, with alchemical focus, transforming them into grounded, actionable solutions.

I choose to reimagine what's possible, to commit to the things well made, to pursue the authentic, with the sheer will to go all in.

My career kicked off creating educational software for Mapuche communities in Chile. Today, I architect GenAI experiences for global enterprises. The foundation remains the same: thoughtful design that serves real human needs.