Santander's integrated campaign

Specifications

  • Creative direction
  • Illustration
  • Motion direction

Santander's integrated campaign

Specifications

  • Creative direction
  • Illustration
  • Motion direction

Visual language

A complete new visual identity was developed in order to express the invigorated direction for the company. Drawing from the branding and business strategy, I conceived a highly and adaptive modular approach to content, IA, and component library, from design primitives to custom illustration

Visual language

A complete new visual identity was developed in order to express the invigorated direction for the company. Drawing from the branding and business strategy, I conceived a highly and adaptive modular approach to content, IA, and component library, from design primitives to custom illustration

Visual language

A complete new visual identity was developed in order to express the invigorated direction for the company. Drawing from the branding and business strategy, I conceived a highly and adaptive modular approach to content, IA, and component library, from design primitives to custom illustration

The process

(B) Santander Real State